Hey everybody, welcome to Shareloft.

This is a project that has been in the works behind the scenes for quite a while now. What you see today is a frame – an unfinished beginning of a larger vision.

Shareloft aspires to be a home for investors. Home is familiar, safe. Home is a place to learn without judgement, to share the highs and the lows, to grow together. Home is trust.

Today’s attention-based business models have slowly leached these qualities out of larger and larger swaths of the internet. We need some relief. A place where news is not sensationalized, but rather taken in stride with thoughtful analysis and discussion. These principles have been at the core of everything I have created since recording my first podcast more than four years ago, and they serve as the foundation of Shareloft today.

I expect there to be growing pains along the way, and I don’t really have any idea if what I envision here can actually work, but I want to try. I’ve always wanted to build this. While it may not have been as crystalized back then, the note I wrote on the day I quit my job gave a glimpse at my intent. Today we see a little more of the iceberg.

> *As you may have heard, after a great deal of consideration, I recently made the decision to leave the career I’ve been putting my heart into for the last seven years to focus on my own projects. This podcast is a huge part of that choice and I'm excited to be more consistent and continue to make better and better content. But I’m hopeful that is just the tip of the iceberg.  *

> *Podcast shareability and searchability are poor. We need content that can do more. I want to bring the same rational, authentic, anti-sensational, anti-clickbait mindset that I approach this podcast with every day to a broader audience through different mediums. I want to make a bigger impact. I want us to make a bigger impact.  *

> *If you want to support independent media that is about more than just clicks, this is your chance to do that. I’m taking a leap here, and I need you to take a step with me for this to be sustainable. I will do everything I can to make your support worthwhile, and it would mean the world to me.*

Shareloft is the next step, and I couldn’t be more excited to build this together with all of you.

Thank you for all the support.

Rob